Multiple Chinese Manufacturers Are Now Working On Autofocus Lenses For GFX

AI Generated Image of Laowa 200mm f/2.0 on GFX

AI Generated Image of Laowa 200mm f/2.0 on GFX

We know that one Chinese lens company has been working on AF lenses for the GFX for some time now, which ended up being the Laowa 200mm f/2.0, and it still hasn’t been released for GFX yet. Now it looks like there might be two more Chinese lens companies working on Autofocus lenses for the GFX, according to weibo.

Big news! The first GFX autofocus lens from a domestic optical brand is on its way! Even Mr. Ma was surprised after reviewing the information. He knew there were two other companies making Fujifilm GFX autofocus lenses, but it turns out there’s another expert who has overtaken them and is about to release one. #PhotographyEquipment #FujifilmDigitalCamera” – weibo

It sounds to me like the lens coming is one that beat Laowa to market because of how the post is written, but the lens coming could also be the Laowa 200mm f/2.0, since translation can be a little off.

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in 3rd Party Lens, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , , , , , , | 15 Comments

Fujifilm GFX ETERNA Is Now A IMAX®-Certified Digital Camera


FUJIFILM GFX ETERNA 55:
B&H Photo / Amazon / Adorama
FUJIFILM GF 32-90mm T3.5 PZ OIS WR:
B&H Photo / Amazon / Adorama

FUJIFILM GFX ETERNA 55 Filmmaking Camera Joins Fleet of IMAX®-Certified Digital Cameras
Fujifilm’s flagship large format digital filmmaking camera is now an approved motion imaging system for IMAX®

VALHALLA, N.Y. – January 20, 2026 – FUJIFILM GFX ETERNA 55 (“GFX ETERNA 55”), Fujifilm’s first digital camera purpose-built for professional filmmaking, has joined the list of IMAX-certified digital cameras. IMAX® certifies select high-end, best-in-class digital cameras that meet the Company’s quality standards – these cameras are carefully selected for their high-quality image capture and the ability to shoot in IMAX’s exclusive Expanded Aspect Ratios.

IMAX-certified digital cameras are a critical component of the Filmed For IMAX® program, an end-to-end partnership program that offers filmmakers greater opportunities to maximize each aspect of IMAX’s technology offerings to deliver the most immersive movie experience to audiences around the world.

With the tallest digital filmmaking sensor currently available on the open market, GFX ETERNA 55 enables users to record using the full sensor height (32.71mm) in Open Gate mode, prioritizing image area and vertical scale, which are key attributes of IMAX. The native 4:3 Open Gate GFX sensor offers a large-format canvas, giving filmmakers greater freedom in framing while supporting both spherical and anamorphic workflows.

“Adding the Fujifilm GFX ETERNA 55 to our roster of IMAX‑certified cameras is a win for filmmakers and fans alike, giving the world’s best storytellers another world‑class tool to design truly immersive, cinematic visuals specifically for IMAX,” said Jonathan Fischer, Chief Content Officer at IMAX. “As we continue to expand the ecosystem of certified cameras, we’re opening the door for more directors, DPs, and production partners to deliver unforgettable experiences to audiences around the world.”

GFX ETERNA 55 comes production-ready in a durable cinema-style build featuring industry-standard connections, an adaptable native lens mount, and a “visually stepless” internal electronic variable ND filter, among many other features. The camera’s premiere Logarithmic color profile, F-Log2 C, offers filmmakers the ability to create images with a wide range of flexibility in color reproduction. Filmmakers also have access to 10 new Film Simulation 3D LUTs, as well as 20 internal film simulation modes, all of which feature creative looks that are inspired by film.

“Receiving this certification is an honor for many reasons, one being that IMAX is a beacon for ambitious filmmakers; we’re so proud that GFX ETERNA 55 provides an accessible pathway for filmmakers to craft stories with an epic cinematic perspective,” said Yuji Igarashi, general manager, Professional Imaging Group, Imaging Solutions Division, Fujifilm Corporation. “At Fujifilm, we have a deep belief in the importance of the theatrical moviegoing experience, where audiences come together to share thoughts, ideas, and emotions through the experience of visual storytelling. GFX ETERNA 55 is made for all types of storytellers, including filmmakers who dream of creating larger than life stories for the silver screen and beyond. Fujifilm is proud to provide filmmakers with a system that allows the ability to create motion pictures that are fit for the cinematic scale of The IMAX Experience®.”

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel| Tagged , , , , , , , , , , , , , | 20 Comments

Godox V1Mid 55W Flash Coming Soon

Godox V1Pro: B&H Photo / Amazon / Adorama

Godox is going to release a new flash called the Godox V1Mid that is a little less powerful than the Godox V1 Pro. Above is the only information about this upcoming flash, so I had AI translate all the text and create a press release out of it, and I included a translated spec sheet below.

AI PRESS RELEASE Read More »

Posted in Accessories, Fuji flashes| Tagged , | 16 Comments

Current Fujifilm Savings Sunday Coming To An End Tonight


Fujifilm X-Half Frame (Save $200) Mini Review:
B&H Photo / Amazon (Silver / Charcoal / Black) / ShopMoment / Adorama

Unofficial Fujifilm Sale

FUJIFILM X-H2S with 16-80mm f/4 Save $250

FUJIFILM X-H2 with 16-80mm f/4 Save $500

Fujinon XF8mm f/3.5 (Save $300 @ B&H Photo And Amazon):
B&H Photo / Amazon / Adorama

Fujinon XF 90mm F2 R LM WR (Save $300 @ B&H Photo and $359 @ Amazon):
B&H Photo / Amazon / Adorama

Fujinon XF 500mmF5.6 R LM OIS WR (Save $750 Everywhere):
B&H Photo / Amazon / Moment / Adorama

Fujinon XF16-80mm F4 R OIS WR (Save $250 @ B&H Photo and Amazon):
B&H Photo / Amazon / Adorama

Official Fujifilm Sale

X Cameras
Fujifilm X-T5 (Save $100):
B&H Photo / Amazon / Adorama
Fujifilm X-T50 (Save $100):
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-S20 (Save $100):
B&H Photo / Amazon / Adorama
Fujifilm X-Half Frame (Save $200):
B&H Photo / Amazon (Silver / Charcoal / Black) / ShopMoment / Adorama

X Lenses
Fujinon XF 18mm f/1.4 R LM WR (Save$100):
B&H Photo / Amazon /Adorama
Fujinon XF 23mm f/1.4 R LM WR (Save$100):
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 33mm f/1.4 R LM WR (Save$100):
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 56mm f/1.2 R WR MKII (Save$100):
B&H Photo / Amazon / Adorama
Fujinon XF 50-140mm F2.8 R LM WR (Save $200):
B&H Photo /Amazon / Adorama
Fujinon XF 70-300mm f/4-5.6 (Save $100):
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 100-400mm f/4.5-5.6 R LM OIS WR (save $400):
B&H Photo / Amazon / Adorama
Fujinon XF 150-600mm f/5.6-8 R WR (Save $400):
B&H Photo / Amazon / Moment / Adorama

GFX Bundles Save $1,000, plus get a free CFexpress Type B Card and a camera bag

GFX Lenses

Fujinon GF55mm f/1.7 (Save $500):
B&H Photo / Amazon / Moment  / Adorama
Fujinon GF80mm f/1.7 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 110mm F 2 R LM WR (Save $500):
B&H Photo / Amazon / Moment / Adorama
Fujinon GF20-35mm f/4 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 32-64mm f4 R LM WR (Save $500):
B&H Photo / Amazon / Adorama
Fujinon GF45-100mm f/4 R LM OIS WR (Save $500):
B&H Photo / Amazon /Adorama
Fujinon GF100-200mm f/5.6 R LM OIS WR (Save $500):
B&H Photo / Amazon / Adorama

Additional Savings
Thypoch Simera 28mm f/1.4 (Save $150):
B&H Photo
Thypoch Simera 35mm f/1.4 (Save $180):
B&H Photo

Tamron 11-20mm f/2.8 Di III-A RXD (Save $60):
B&H Photo / Amazon
Tamron 17-70mm f/2.8 Di III-A VC RXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 150-500mm F/5-6.7 Di III VC VXD (Save $300):
B&H Photo / Amazon / Adorama

Mitakon Zhongyi 20mm f/2 4.5x Super Macro (Save $90):
B&H Photo / Adorama

Silver NiSi 15mm f/4 Sunstar ASPH (Save $100):
B&H Photo / Amazon
Black NiSi 15mm f/4 Sunstar ASPH (Save $50):
B&H Photo / Amazon

SLR Magic HyperPrime CINE 50mm T0.95 (Save $400):
B&H Photo / Amazon

Tokina SZ 33mm f/1.2 (Save $40):
B&H Photo / Amazon / Adorama
Tokina SZ 300mm f/7.1 Pro Reflex MF CF (Save $150):
B&H Photo / Amazon
Tokina SZX 400mm f/8 Reflex MF (Save $80):
B&H Photo / Amazon / Adorama
Tokina SZX 400mm f/8 Reflex MF Lens with 2x Extender (Save $70):
B&H Photo / Adorama
Tokina SZ 500mm f/8 Reflex MF (Save $40):
B&H Photo / Amazon / Adorama
Tokina SZ 600mm f/8 Pro Reflex MF CF (Save $200):
B&H PhotoAmazon
Tokina SZ 900mm f/11 Pro Reflex MF CF (Save $200):
B&H Photo / Amazon / Adorama

Tokina atx-m 23mm f/1.4 (Save $250):
B&H Photo / Amazon / Adorama
Tokina atx-m 33mm f/1.4 (Save $200):
B&H Photo / Amazon

Voigtlander Nokton 23mm f/1.2 ASPH (Save $100):
B&H Photo / Amazon
Voigtlander Nokton 35mm f/0.9 (Save $300):
B&H Photo / Amazon
Voigtlander Nokton 50mm f/1.2 (Save $100):
B&H Photo / Amazon

3rd Party GFX and GFX Savings
Mitakon Zhongyi Speedmaster 80mm f/1.6 (Save $100):
B&H Photo / Adorama
Mitakon Zhongyi Creator 28mm f/5.6 (Save $100):
B&H Photo / Adorama

FotodioX Hasselblad V Lens to FUJIFILM G-Mount (Save $50):
B&H Photo / Amazon

Flashes
Bolt VS-260F (Save $40):
B&H Photo
Bolt VS-570F (Save $100):
B&H Photo
Godox TT350F (Save $8.90):
B&H Photo / Amazon
Godox V350F (Save $20):
B&H Photo / Amazon
Godox V1Pro (Save $50):
B&H Photo / Amazon / Adorama
Godox V1 (Save $50):
B&H Photo / Amazon / Adorama
Godox V100 (Save $53):
B&H Photo / Amazon
Godox AD400Pro Witstro (Save $80):
B&H Photo / Amazon / Adorama
Godox AD600Pro Witstro (Save $400):
B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: 
B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2026
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 23 Comments

New Brightin Star Lenses For X Mount Listed on B&H Photo


B&H Photo listed several new Brightin Star lenses.

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in 3rd Party Lens| Tagged , , , , , , , , , , , , , , , , , , | 42 Comments

Fujifilm X-E5 and Fujifilm X-T50 Firmware Updates Released


Fujifilm X-E5:
B&H Photo / Amazon (Black : Silver) / Moment / Adorama

Fujifilm X-E5 Firmware Ver.1.11 Download Here

The firmware update Ver.1.11 from Ver.1.10 incorporates the following issue:

  1. A firmware bug is fixed that the cursor movement on the menu screen occasionally failed to follow when quickly rotating the “Rear command dial” during operation settings.


Fujifilm X-T50

B&H Photo / Amazon / Moment / Adorama

Fujifilm X-T50 Firmware Ver 1.32 Download Here

The firmware update Ver.1.32 from Ver.1.31 incorporates the following issues:

  1. A firmware bug is fixed that the cursor movement on the menu screen occasionally failed to follow when quickly rotating the “Rear command dial” during operation settings.
  2. Another minor bug is also fixed.

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Firmware, Fujifilm X-E5, Fujifilm X-T50| Tagged , , , , , , , , , , , | 30 Comments